1. New Ideas: A successful publisher always has new ideas, new thoughts, new hypotheses, and new stories. It is from an new idea a paper grows out. To my knowledge, no new idea, no good paper. Coping other people’s idea could not be able to produce valuable papers. If you have no new ideas or feel very hard to come up with new ideas, or feeling run out of ideas, this would be a very bad sign.
2. Organized presentation: One point often neglected by many scholars is how to organize the writing well so that readers can easy to follow, being pursued to accept your idea, and finally agree with what you trying to say. Many people are used to "free talk", which will make it very hard for the reviewers to give you good comments, and to recommend to the editor for publishing your work. To write a good paper, we have to organize the contents at three levels - (a) the overall, (b) within each section and (3) with each paragraph.
3. Evidence support: The last and most important is that whatever you stated in a paper, must be supported by data. In addition to data from reported studies by others, as we often used in writing the introduction, discussion and conclusions, we write a paper to report the evidence we identified to support our ideas, our hypothesis, and to make our beliefs a truth.
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